Press Release    

BabyCrazy and Brainy Baby Announce New Partnership

Two pioneers in the infant and children’s product industry join together to offer products in an innovative way.

ATLANTA (March 24, 2008)—BabyCrazy and Brainy Baby® are pleased to announce a brand new partnership that will allow Brainy Baby® products to be distributed by BabyCrazy sales representatives in the homes of customers. 

As both a pioneer and leader in educational media for young children, Brainy Baby® has grown from a simple video series to a product line that now includes books, puzzles, toys, games and more.  Due to the educational nature of the line, Brainy Baby® products are most effective when parents use them along with their child.  The urge for parent-child interaction is what makes the BabyCrazy sales model so advantageous for Brainy Baby® products –BabyCrazy sales representatives will now be able to demonstrate the products to customers at the homes of hostesses during BabyCrazy parties.

“By allowing our products to go direct to the consumer through the BabyCrazy sales representatives, we can distribute to an audience that can take full advantage of all the educational features of our products”, says Dennis Fedoruk, President of Brainy Baby.  “Demonstrating the products in the home provides a unique setting that cannot always be found in retail stores.”

BabyCrazy offers unique products for families with children from birth to age 4.

The company was founded in 2002 and has seen significant growth in the past 5 years.    From a sales staff of 2, it has grown to over 330 in 48 states around the country.  BabyCrazy prides itself on its unique and flexible sales representative program coupled with outstanding customer service. 

“We’re so excited to offer Brainy Baby products to customers through our sales representatives.  Our customers appreciate educational products that provide a great value for their busy families, and Brainy Baby certainly fills that need”, says Lee Fritts, President of BabyCrazy. 

Brainy Baby products will first be available through BabyCrazy sales representatives beginning May 1.  A full line of Brainy Baby products will be distributed through BabyCrazy beginning September 1^st when BabyCrazy introduces its 2008-2009 catalog.